Premium Listing Outreach Email Template

Use this template when reaching out to venues about a premium listing on DogFriendlyDG.co.uk. Personalise the [BRACKETED] sections for each recipient before sending.

Subject Line Options (choose one)

1. Helping [BUSINESS NAME] reach more dog owners in Dumfries and Galloway
2. Your business on DogFriendlyDG.co.uk — a quick question
3. More dog-owning visitors to [BUSINESS NAME] — worth a chat?

Email Body

Hi [CONTACT NAME / there],

I hope you don’t mind me dropping you a quick note. I run DogFriendlyDG.co.uk — a local guide helping dog owners discover the best places to stay, eat, walk, and explore across Dumfries and Galloway.

I came across [BUSINESS NAME] and [PERSONALISED REFERENCE — e.g. “loved reading about your lakeside lodges” / “we already feature you in our pub guide and the response has been great” / “your coastal location looks perfect for the walkers and dog owners we write for”] — exactly the kind of place our readers are always looking for.

We currently reach several thousand dog-owning visitors each month who are actively planning trips to Galloway. These are people searching for places that genuinely welcome dogs — not just tolerate them. They spend well, they plan ahead, and they come back.

What a Premium Listing Looks Like

Right now we offer three simple tiers. All are one-off payments — you pay once and your listing stays on the site permanently, with free updates any time.

Bronze — £75 one-off, listed forever

• Featured pin on our interactive map page
• Enhanced profile with photos, dog amenities listed, and social links
• Direct link to your website or booking page
• Priority placement in your venue category pages
• Free updates any time — menu, hours, photos, anything

Silver — £125 one-off, listed forever (most popular)

• Everything in Bronze
• Homepage featured rotation — your venue in the top spots seen by every visitor
• “Premium Partner” badge displayed on your listing
• Dedicated “Why Visit” section on your profile (around 150 words, written by us)
• Quarterly social media shout-out on our Facebook and Instagram

Gold — £200 one-off, listed forever

• Everything in Silver
• A dedicated blog post written about your venue (published within 30 days, SEO-optimised, 1,000+ words)
• Permanent top-3 placement in your category — always near the top of the list
• Direct enquiry form on your listing so visitors can contact you straight from the page
• Annual check-in call to review and refresh your listing

No monthly fees. No renewal reminders. Pay once, and you’re on the site for as long as we’re running.

Closing

No hard sell here — I just wanted to flag it in case it’s useful. If you’d like to know more, just reply to this email and I’ll send over a one-pager with more detail. Or if it’s easier, we can jump on a quick 10-minute call at a time that suits you.

Either way, happy to answer any questions.

Thanks so much for your time, and keep up the brilliant work welcoming dogs to [LOCATION / BUSINESS NAME].

Best wishes,

Dog Friendly DG hello@dogfriendlydg.co.uk https://dogfriendlydg.co.uk

Personalisation Notes by Category

Accommodation

Reference the setting (coastal / lakeside / rural / forest) and mention that dog-owning guests tend to book longer stays and return annually. Lead with Silver or Gold tier.

Attractions

Note that dogs on leads are welcome and that many visitors plan their trip around dog-friendly stops. NTS / Historic Environment Scotland properties may need an org-level contact. Lead with Bronze or Silver.

Pubs and Cafes

Mention that dog owners often search specifically for dog-friendly pubs before visiting a new area. If already listed (e.g. Murray Arms), frame as an upgrade conversation. Lead with Bronze or Silver.

Services (Vets, Pet Shops)

Keep it practical: dog owners in an unfamiliar area always want to know where the nearest vet or pet shop is. A listing here is a genuine service to visitors. Lead with Bronze.

Follow-Up Schedule

• Day 0: Send initial email
• Day 7: One follow-up if no response (short, friendly, no pressure)
• Day 21: Final note — offer to add a basic free listing as goodwill, invite future conversation

Tracking

Log all outreach in /home/sprite/code/dogfriendlydg/outreach/premium-prospects.csv Update the notes column with: date contacted, response received, tier agreed, invoice sent.